60 years of Miffy
In 1955 the character Miffy was born. Many generations have grown up with the white bunny designed by the Dutch graphic designer Dick Bruna. It’s my sons favourite childrensbook, which I read to him every night. Miffy was starring in childrensbooks and since 2013 she also has her own movie. Miffy is also very popular outside the Netherlands. She began her international career in the UK and Japan in the 1960’s and can now be found in dozens of countries all over the world.
Graphic Designer Dick Bruna
How it all started….During a family holiday, Dick Bruna told his oldest son a story about the little bunny hopping around in the garden of their holiday home. He did some drawings of the little bunny, and Miffy was born. Miffy has since appeared as the leading character in 32 books that have been translated into more than 50 languages and sold more than 85 million copies worldwide. The publishing and worldwide rights to Miffy are managed by Mercis bv in Amsterdam. The miffy shop sells great products, take a look or buy one of the collectors items.
Miffy Art Parade
In 2015 the Miffy Art Parade is organised in Japan and the Netherlands at the same time. Artists from both countries pay a tribute to the famous bunny, her creator and fans worldwide by designing a special outfit for her. The Miffy Art Parade unites, inspires and is helping to create a better future in partnership with UNICEF. See all locations where you can find a miffy statue.
Miffy statue Auction
On 8 October, 43 of the 60 1.80 metre high Miffy statues will be auctioned, with proceeds going to UNICEF education projects for better education for all children. A percentage of proceeds from merchandise sales will also be donated to this worthy cause. The auction will take place in the Amsterdam Rijksmuseum, under auspices of Christie’s auctioneer Jop Ubbens.
Miffy statues with flowers
For this blog I picked the statues with a floral theme. They both can be seen until 8 October at the Hortus botanicus Amsterdam. The great thing of this project is that both Dutch and Japanese designers have decorated the Miffy statues. On www.miffyartparade.com you can find all the statues located in the Netherlands and Japan.
Miffy’s flowers by Madelon Bruna
Madelon Bruna (1961) is an artist and daughter of Dick Bruna. She designs commissioned jewellery and gives workshops.
Her father, Dick Bruna, has always been there in the background. Whenever she finished working on a design she would ask his opinion. The two are very close, not only because Dick Bruna is an excellent teacher, but also because he is a loving father. ‘It was a tremendous honour to be asked to decorate the large Miffy statue in my own way. I wanted to pay tribute to Miffy, so I covered her in flowers.’
Location Hortus Botanicus Amsterdam
Miffy Flora by Annette Fienieg
Annette Fienieg (1959) is a visual artist and illustrator. She has illustrated more than 100 children’s books for various publishers in the Netherlands and other countries. ‘I wanted to make the strong lines and primary colours normally used to depict Miffy slightly softer. This resulted in Flora, a blushing Miffy with a summer garden on her dress.’
Location Hortus Botanicus Amsterdam
Exhibition Dick Bruna. Artist in Rijksmuseum Amsterdam – until 15 November 2015
In celebration of the sixtieth birthday of Miffy the Rijksmuseum is presenting Dick Bruna. Artist, the first exhibition of the work of graphic designer and artist Dick Bruna (1927) in an international art-historical context. Prints and drawings of the artists who inspired Bruna: Henri Matisse, Fernand Léger, Willem Sandberg, H.N. Werkman and Bart van der Leck, will be on display alongside his own book covers, posters, collages and drawings. Naturally, Miffy is among the more than 120 items on show until 15 November 2015 at the Philips Wing. Read more
TIP: are you visiting Holland with kids? Take them to the Nijntje Museum in Utrecht. It will reopen its doors in February 2016. In the meantime you can visit the house of Miffy online. Or let them play Miffy games. If you like to know other tips for planning a city visit in the Netherlands / Holland please contact me through twitter or saskia@saskia’sflowers.com. I would love to help you out!