Miffy Art Parade Holland-Japan

60 years of Miffy 

nijntje60jaar_logoIn 1955 the character Miffy was born. Many generations have grown up with the white bunny designed by the Dutch graphic designer Dick Bruna. It’s my sons favourite childrensbook, which I read to him every night. Miffy was starring in childrensbooks and since 2013 she also has her own movie. Miffy is also very popular outside the Netherlands. She began her international career in the UK and Japan in the 1960’s and can now be found in dozens of countries all over the world.

Graphic Designer Dick Bruna

Dick Bruna at the Rijksmuseum Amsterdam
Dick Bruna in the Rijksmuseum Amsterdam

How it all started….During a family holiday, Dick Bruna told his oldest son a story about the little bunny hopping around in the garden of their holiday home. He did some drawings of the little bunny, and Miffy was born. Miffy has since appeared as the leading character in 32 books that have been translated into more than 50 languages and sold more than 85 million copies worldwide. The publishing and worldwide rights to Miffy are managed by Mercis bv in Amsterdam. The miffy shop sells great products, take a look or buy one of the collectors items.

Miffy Art Parade

nap_inhome_logoIn 2015 the Miffy Art Parade is organised in Japan and the Netherlands at the same time. Artists from both countries pay a tribute to the famous bunny, her creator and fans worldwide by designing a special outfit for her. The Miffy Art Parade unites, inspires and is helping to create a better future in partnership with UNICEF. See all locations where you can find a miffy statue. 

Miffy statue Auction

On 8 October, 43 of the 60 1.80 metre high Miffy statues will be auctioned, with proceeds going to UNICEF education projects for better education for all children. A percentage of proceeds from merchandise sales will also be donated to this worthy cause. The auction will take place in the Amsterdam Rijksmuseum, under auspices of Christie’s auctioneer Jop Ubbens.


Miffy statues with flowers

For this blog I picked the statues with a floral theme. They both can be seen until 8 October at the Hortus botanicus Amsterdam. The great thing of this project is that both Dutch and Japanese designers have decorated the Miffy statues. On www.miffyartparade.com you can find all the statues located in the Netherlands and Japan.

Miffy’s flowers by Madelon Bruna

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Madelon Bruna (1961) is an artist and daughter of Dick Bruna. She designs commissioned jewellery and gives workshops.
Her father, Dick Bruna, has always been there in the background. Whenever she finished working on a design she would ask his opinion. The two are very close, not only because Dick Bruna is an excellent teacher, but also because he is a loving father. ‘It was a tremendous honour to be asked to decorate the large Miffy statue in my own way. I wanted to pay tribute to Miffy, so I covered her in flowers.’ 

Location Hortus Botanicus Amsterdam


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Miffy Flora by Annette Fienieg

Annette Fienieg (1959) is a visual artist and illustrator. She has illustrated more than 100 children’s books for various publishers in the Netherlands and other countries. ‘I wanted to make the strong lines and primary colours normally used to depict Miffy slightly softer. This resulted in Flora, a blushing Miffy with a summer garden on her dress.’

Location Hortus Botanicus Amsterdam


Exhibition Dick Bruna. Artist in Rijksmuseum Amsterdam – until 15 November 2015

Miffy at the Rijksmuseum AmsterdamIn celebration of the sixtieth birthday of Miffy the Rijksmuseum is presenting Dick Bruna. Artist, the first exhibition of the work of graphic designer and artist Dick Bruna (1927) in an international art-historical context. Prints and drawings of the artists who inspired Bruna: Henri Matisse, Fernand Léger, Willem Sandberg, H.N. Werkman and Bart van der Leck, will be on display alongside his own book covers, posters, collages and drawings. Naturally, Miffy is among the more than 120 items on show until 15 November 2015 at the Philips Wing. Read more


TIP: are you visiting Holland with kids? Take them to the Nijntje Museum in Utrecht. It will reopen its doors in February 2016. In the meantime you can visit the house of Miffy online. Or let them play Miffy games. If you like to know other tips for planning a city visit in the Netherlands / Holland please contact me through twitter or saskia@saskia’sflowers.com. I would love to help you out!

8 Comments Add yours

  1. Unfurling says:

    This post brings back such wonderful memories. Sitting up in bed on a scorching Australian summer night reading Miffy in the Snow to my two tiny daughters is one such treasured memory. Thank you Saskia.

    Liked by 1 person

    1. How lovely to hear the post brings back wonderful memories ;-). Just curious, how did you get the book of Miffy? Did you buy it in Australia?

      Liked by 1 person

      1. Unfurling says:

        Yes. I bought it here in Australia so many years ago with other books in the series. It was a favourite. My daughter couldn’t read at that stage but knew the book by rote and would say the words as I read them.

        Liked by 1 person

  2. BunKaryudo says:

    When my children were very young, I used to love reading Miffy stories. Then the children asked for their book back, so that was the end of that.

    Liked by 1 person

    1. Hi Bun, thanks for your lovely comment. Where are you from? How did you get the Miffy books? Did you buy them or were they given to you as a gift? Just great fun to see Miffy is so popular around the world.

      Liked by 1 person

      1. BunKaryudo says:

        It was quite a long time ago now (my children are teenagers now), but I seem to remember buying the first one when I was in an airport. I think it may have been the English-language section of a bookshop in Schiphol Airport, funnily enough.

        Incidentally, I’ve been told before that there is a Miffy museum somewhere in the Netherlands. That must be an interesting place to see.

        Liked by 1 person

      2. And now they have a Japanese version of the book too! I Am really looking forward to the reopening of the Nijntje museum, they are renovating it right now. It will reopen in February, can’t wait to take my son there. I will post some pictures for you when we have been there.

        Liked by 1 person

      3. BunKaryudo says:

        That sounds interesting. I look forward to seeing them. 🙂

        Like

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